{"id":1212,"date":"2026-02-03T04:21:41","date_gmt":"2026-02-03T04:21:41","guid":{"rendered":"https:\/\/www.call2customers.com\/blog\/?p=1212"},"modified":"2026-02-03T04:21:44","modified_gmt":"2026-02-03T04:21:44","slug":"what-is-customer-support-in-bpo","status":"publish","type":"post","link":"https:\/\/www.call2customers.com\/blog\/what-is-customer-support-in-bpo\/","title":{"rendered":"What Is Customer Support in BPO? A Complete Guide for Businesses"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.call2customers.com\/blog\/what-is-customer-support-in-bpo\/#Understanding_Customer_Support_in_BPO\" >Understanding Customer Support in BPO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.call2customers.com\/blog\/what-is-customer-support-in-bpo\/#Key_Functions_of_Customer_Services_in_BPO\" >Key Functions of Customer Services in BPO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.call2customers.com\/blog\/what-is-customer-support-in-bpo\/#Channels_Used_in_BPO_Customer_Support\" >Channels Used in BPO Customer Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.call2customers.com\/blog\/what-is-customer-support-in-bpo\/#Why_Businesses_Outsource_Customer_Support_to_BPOs\" >Why Businesses Outsource Customer Support to BPOs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.call2customers.com\/blog\/what-is-customer-support-in-bpo\/#Role_of_Technology_in_Customer_Services\" >Role of Technology in Customer Services<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.call2customers.com\/blog\/what-is-customer-support-in-bpo\/#Industries_That_Use_BPO_Customer_Support\" >Industries That Use BPO Customer Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.call2customers.com\/blog\/what-is-customer-support-in-bpo\/#Conclusion-_What_is_a_customer_support_in_BPO\" >Conclusion- What is a customer support in BPO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.call2customers.com\/blog\/what-is-customer-support-in-bpo\/#FAQs\" >FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.call2customers.com\/blog\/what-is-customer-support-in-bpo\/#What_is_customer_support_in_BPO\" >What is customer support in BPO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.call2customers.com\/blog\/what-is-customer-support-in-bpo\/#Is_BPO_customer_support_only_call-based\" >Is BPO customer support only call-based?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.call2customers.com\/blog\/what-is-customer-support-in-bpo\/#How_do_BPO_companies_maintain_service_quality\" >How do BPO companies maintain service quality?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.call2customers.com\/blog\/what-is-customer-support-in-bpo\/#Which_businesses_should_use_BPO_customer_support\" >Which businesses should use BPO customer support?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Maybe you\u2019ve wondered: <strong>What is customer support in BPO<\/strong>? Is customer service a choice or a must-have?<\/p>\n\n\n\n<p>But before thinking about it you should know about customer support that it helps callers to connect and receive quick responses. The agents are well trained to provide friendly treatment, and solutions that meet their needs.<\/p>\n\n\n\n<p>With increasing demands of the clients, <strong><a href=\"https:\/\/www.call2customers.com\/call-center-services\/customer-care.html\">Customer Support<\/a><\/strong> in BPO has become necessary. They have expertise of handling both inbound and outbound communications of callers.<\/p>\n\n\n\n<p>But managing each call efficiently is expensive. To cut down the cost and manage growing expectations of clients, businesses choose to outsource trusted BPO companies like Call2Customers (C2C). They deliver the best quality call center services that keep clients happy. And when customers are happy, they stay loyal to the business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Customer_Support_in_BPO\"><\/span>Understanding Customer Support in BPO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>What Is BPO?<\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.vcarecustomers.com\/\" target=\"_blank\" rel=\"noopener\">Business Process Outsourcing<\/a><\/strong>: &#8211; In this process, a company can hire third-party which perform tasks on behalf of them. The outsourced call center has expertise, skilled staff and proven technology to handle the given task efficiently. Some business tasks that companies can outsource include:<\/p>\n\n\n\n<p>\u2022 Front office services: Customer service, and technical support<\/p>\n\n\n\n<p>\u2022 Back-office services: Accounting, data entry, payroll, and human resource processes<\/p>\n\n\n\n<p>Customer service is a part of the front office service because it involves direct interaction with clients.<\/p>\n\n\n\n<p><strong>What Is Customer Support in BPO?<\/strong><\/p>\n\n\n\n<p>It refers to the <strong><a href=\"https:\/\/www.englishcallcentre.com\/call-centres-customers-services.html\" target=\"_blank\" rel=\"noopener\">outsource customer care<\/a><\/strong> solutions to a contact center that is specialized in handling client\u2019s interactions on behalf of the business. Clients\u2019 interactions can occur through multichannel or any one of the platforms provided like phone calls, emails, live chats, social media, or messaging services.<\/p>\n\n\n\n<p>The primary goal of is to:<\/p>\n\n\n\n<p>Resolve clients\u2019 issues efficiently<\/p>\n\n\n\n<p>Answer queries accurately<\/p>\n\n\n\n<p>Improve client satisfaction and loyalty<\/p>\n\n\n\n<p>Represent the brand professionally<\/p>\n\n\n\n<p>Call2Customer\u2019s teams work like a part of the company, making sure your clients always get good and reliable service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Functions_of_Customer_Services_in_BPO\"><\/span>Key Functions of Customer Services in BPO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It provides wide range of activities, depending on the business model and industry.<\/p>\n\n\n\n<p><strong>1. Handling Queries<\/strong><\/p>\n\n\n\n<p>Business process outsourced agents answer the questions asked by the caller. It can be inquiries about products or services, pricing, policies, and procedures. The ability of agents to answer these inquiries quickly and effectively increases the client\u2019s satisfaction.<\/p>\n\n\n\n<p><strong>2. Complaint Resolution<\/strong><\/p>\n\n\n\n<p>Resolving clients\u2019 problems is most important for any company. When agents actively listen to callers with empathy, and help in resolving their complaints, clients become happy. This will increase trust for your company and build image in the market.<\/p>\n\n\n\n<p><strong>3. Technical Support<\/strong><\/p>\n\n\n\n<p>Many BPOs has resources and staff who can solve problems related to technical issues like software, hardware, or digital services. Agents are trained and qualified to assist in troubleshooting issues and resolving any technical issues.<\/p>\n\n\n\n<p><strong>4. Order and Account Management<\/strong><\/p>\n\n\n\n<p>Order taking team are trained for the product and services to handle the issues related to order placement, tracking, cancellations, refunds, billing queries, and account updates.<\/p>\n\n\n\n<p><strong>5. Customer Retention and Feedback<\/strong><\/p>\n\n\n\n<p>BPO support team are skilled and well trained in collecting feedback which helps in improving products and services. It ultimately increases client\u2019s retention<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Channels_Used_in_BPO_Customer_Support\"><\/span>Channels Used in BPO Customer Support<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Multichannel allows callers to contact businesses using the platform they like.<\/p>\n\n\n\n<p><strong>Voice Support&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Email Support<\/strong><\/p>\n\n\n\n<p><strong>Live Chat Support<\/strong><\/p>\n\n\n\n<p><strong>Social Media Support<\/strong><\/p>\n\n\n\n<p><strong>Messaging Apps<\/strong><\/p>\n\n\n\n<p>This means clients get the same quality of service from the desired platform. They can contact from anywhere and on any platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Businesses_Outsource_Customer_Support_to_BPOs\"><\/span>Why Businesses Outsource Customer Support to BPOs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Outsourcing contact center services is a strategic decision driven by several benefits.<\/p>\n\n\n\n<p><strong>1. Cost-Effective Solutions<\/strong><\/p>\n\n\n\n<p>Hiring a call center can save your company time and money spent on managing your own customer service team.<\/p>\n\n\n\n<p><strong>&nbsp;2. Access to Skilled Professionals<\/strong><\/p>\n\n\n\n<p>Business process outsourced companies employ highly skilled agents who has expertise in communicating effectively with customers and using advance technologies. They also provide training to them for the required project to handling client\u2019s issues related to the product and services efficiently.<\/p>\n\n\n\n<p><strong>3. Scalability and Flexibility <\/strong>&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Hiring third party provides you hassle free services. They offer the flexible and scalable services according to the need of companies.<\/p>\n\n\n\n<p><strong>4. 24\/7hour services<\/strong><\/p>\n\n\n\n<p>You can get round-the-clock support which provides assistance to your clients24\/7. They will get services without any delays caused by time zone and holidays.<\/p>\n\n\n\n<p><strong>5. Focus on Core Business Activities<\/strong><\/p>\n\n\n\n<p>Outsourcing allows team members to use their time and efforts to work on new ideas, marketing, and growing the business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Role_of_Technology_in_Customer_Services\"><\/span>Role of Technology in Customer Services<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Technology helps teams do their work faster and provide better service to customers.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CRM Systems<\/strong> for managing data<\/li>\n\n\n\n<li><strong>AI Chatbots<\/strong> is used for instant responses to common queries<\/li>\n\n\n\n<li><strong>Call Monitoring<\/strong> Tools for quality assurance<\/li>\n\n\n\n<li><strong>Analytics and Reporting<\/strong> to track performance and clients satisfaction<\/li>\n\n\n\n<li><strong>Cloud-based Platform<\/strong>s for remote and scalable operations<\/li>\n<\/ul>\n\n\n\n<p>Using advanced technology helps teams reply to customers quickly, avoid mistakes, and give them a better experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Industries_That_Use_BPO_Customer_Support\"><\/span>Industries That Use BPO Customer Support<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Customer services are widely used across industries, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E-commerce<\/strong><\/li>\n\n\n\n<li><strong>Banking and Financial Services<\/strong><\/li>\n\n\n\n<li><strong>Healthcare<\/strong><\/li>\n\n\n\n<li><strong>Telecommunications<\/strong><\/li>\n\n\n\n<li><strong>IT and Software<\/strong><\/li>\n\n\n\n<li><strong>Travel and Hospitality<\/strong><\/li>\n\n\n\n<li><strong>Education and EdTech<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Every industry needs its own type of support to meet client\u2019s expectations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion-_What_is_a_customer_support_in_BPO\"><\/span>Conclusion- What is a customer support in BPO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Customer support in BPO is an effective way for companies looking to offer the highest level of customer service while reducing costs and resources. Working with an organization such as Call2Customers allows you to access skilled professionals and advanced technologies to achieve superior client\u2019s service. Moreover, if a company uses a contact centre, it has the option of flexibility in its operations to create and sustain a long-term customer relationship.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1770091407010\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_is_customer_support_in_BPO\"><\/span><strong>What is customer support in BPO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>A company hires third party to handle its customer service work. Instead of managing them on their own, businesses outsource these tasks to trained support teams.<br \/>These support teams help customers by:<br \/>Answering phone calls<br \/>Replying to emails<br \/>Chatting with customers on live chat<br \/>Responding on social media platforms<br \/>Sending and receiving messages through apps like WhatsApp or other messaging tools<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1770091499642\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Is_BPO_customer_support_only_call-based\"><\/span><strong>Is BPO customer support only call-based?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>No. BPO client services includes<br \/>\u00b7\u00a0voice calls,<br \/>\u00b7\u00a0emails,<br \/>\u00b7\u00a0live chat,<br \/>social media, and<br \/>\u00b7messaging app support<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1770091525708\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_do_BPO_companies_maintain_service_quality\"><\/span><strong>How do BPO companies maintain service quality?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>It measures their ability to provide quality service to their customers by using call monitoring, frequent training, regular performance evaluation, as well as getting feedback from customers and utilizing advanced CRM tools.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1770091572821\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Which_businesses_should_use_BPO_customer_support\"><\/span><strong>Which businesses should use BPO customer support?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>It can be utilized by any business, no matter what industry they are in. Companies that may find a benefit to utilizing contact services include e-commerce businesses, banking, healthcare, IT, and telecom.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Maybe you\u2019ve wondered: What is customer support in BPO? Is customer service a choice or a must-have? But before thinking about it you should know about customer support that it helps callers to connect and receive quick responses. The agents are well trained to provide friendly treatment, and solutions that meet their needs. With increasing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1213,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":"[]"},"categories":[6],"tags":[50],"class_list":["post-1212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-support-outsourcing","tag-what-is-customer-support-in-bpo","entry","has-media"],"_links":{"self":[{"href":"https:\/\/www.call2customers.com\/blog\/wp-json\/wp\/v2\/posts\/1212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.call2customers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.call2customers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.call2customers.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.call2customers.com\/blog\/wp-json\/wp\/v2\/comments?post=1212"}],"version-history":[{"count":1,"href":"https:\/\/www.call2customers.com\/blog\/wp-json\/wp\/v2\/posts\/1212\/revisions"}],"predecessor-version":[{"id":1214,"href":"https:\/\/www.call2customers.com\/blog\/wp-json\/wp\/v2\/posts\/1212\/revisions\/1214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.call2customers.com\/blog\/wp-json\/wp\/v2\/media\/1213"}],"wp:attachment":[{"href":"https:\/\/www.call2customers.com\/blog\/wp-json\/wp\/v2\/media?parent=1212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.call2customers.com\/blog\/wp-json\/wp\/v2\/categories?post=1212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.call2customers.com\/blog\/wp-json\/wp\/v2\/tags?post=1212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}